关于邮政报刊发行系统改革的思考

On the Reform in the Distribution System of Postal Newspapers and Periodicals

邮政报刊发行系统自身存在着核心优势和劣势,根据当前的市场要求,邮政报刊发行系统的改革要转变思想,改革机制,创新发展模式,提高服务质量,加强企业宣传,实现邮政报刊发行主渠道的回归。

There are many advantages and disadvantages in the distribution system of postal newspapers and periodicals as such. In light of current market demand, the reform in the distribution system of postal newspapers and periodicals is required to change the conventional ideas, reform mechanism, innovate the development mode, improve service and strengthen publicity so that postal distribution may dominate the marketplace of newspapers and periodicals.