金融危机背景下中小企业品牌建设的思考

Thinking on Branding of Medium and Small Enterprises under Financial Crisis

目前由于受金融危机影响,我国经济呈现出增长速度逐步放缓、需求不振、价格总水平持续下降的紧缩状态,这使中小企业面临了前所末有的巨大考验。文章从多个角度分析了金融危机给中小企业带来的机遇,指出了中小企业在品牌建设上存在的问题,并提出了相应的策略。以期能帮助中小企业正视金融危机所带来的挑战,及时采取措施,化危机为转机,抓住打造品牌绝佳的市场机遇。

Now, economic depression in our country is consequent on financial crisis, including the economic growth rate slowing down and more customer keeping ＇wait-and-see＇attitude,which are unprecedented test to medium and small enterprises.In this article, opportunities which financial crisis took to medium and small enterprises are analyzed on several point of view, possible problems are pointed out when medium and small enterprises branding, and corresponding strategies are putted forward.It hopes that it can help medium and small enterprises face up to the challenges of financial crisis,turning the tables tip, and seizing the good market opportunities to branding.