对我国国有商业银行的营销建设的建议

On the Marketing Construction of The State-owned Commercial Banks in China

自2008年9月以来,美国的次贷危机引发了世界性的经济危机,我国政府也及时调整宏观经济政策,以便我国经济向更加均衡的发展方式转变。宏观经济政策的调控是需要配套的货币政策来支撑。作为银行业主体的国有商业银行,肩负着重要的经济大任。在全球经济一体化背景下,严峻的竞争局面和迫切的市场需求要求我国国有商业银行在营销建设方面要在以下三个方面做足功课:加强整合营销观念,树立银行品牌;坚持从业人员的个人素质和业务素质的培养;同时,把金融工具创新作为银行营销战略的推动剂。

The Subprime Crisis in America raises the International Crisis around the world from September 2008. So the government regulates the Macroeconomic Policy in time in China in order that our economy could turn back to involve into the even balancing development situation. Obviously, the adjustment in the Macroeconomic Policy requires the support form the monetary policy. As the main body, The State-owned Commercial Bank should undertake the assignment. In the background of global economy, the state of an increasing competition and pressing needs in the market requires some work in Marketing Construction, which is mainly in the following three aspects： Stronger the integrated marketing concepts and establishing the bank brand, Training the personal qualities and professional competence of staff in the bank as well, at same time, Regarding the innovation in financial instruments as the impulse agent in the marketing construction in the State-owned Commercial Banks.