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香草魔咒之品牌传奇

Vanilla Spell in Brand Saga
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摘要 我家每天晚餐后都要吃冰淇淋,饭后大家会投票决定吃哪一种口味,我负责开车去超市。而每当我买好香草冰淇淋后,车子就抛锚;如果买其他口味冰淇淋,车子就一尾活龙。我不知道这是不是被施了咒? As Li Shufu's words, the goal of China's car has gone beyond 'the ordinary people can afford to', but toward more high-end. The question is what would happened if Chery's 'Bentley' or Geely's 'Rolls Royce' was unlucky cursed by vanilla ice cream and faced such absurd complaints. Would the two national prestigious brands send their senior engineers with a detailed record during four nights and ultimately solve the problems?
作者 刘壹青
出处 《上海经济》 2009年第5期22-28,共7页 Shanghai Economy
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