面向体验的产品族形象研究

Research on Experience Oriented Product Family Image

分析了体验的内涵,对产品族的概念进行拓展;定义了产品族形象,提出基于核心理念层、中间特征层和外在综合表现层的产品族形象构成模型,产品族特征平台是产品族形象的基础;构建了以情境知识型线索和身体体验型线索为主体的产品族形象线索模型。

The connotation of experience was analyzed; the concept of product family was redefined; and the image of product family was proposed. The image model of product family was composed by the internal layer of core ideas, the middle layer of features, and the outer layer of general representations. The feature platform was the basis of the product family image. The image clue model of product family was also constructed based on the situation knowledge clues and the body experience clues.