童年期儿童包装色彩设计心理探析

On Packaging Color Design Psychology for Children in Childhood

童年期儿童在商品购买中开始具有更多的决策权,而包装色彩是该时期儿童选择商品的重要标准。以这个特殊消费人群为研究对象,试图从知觉心理学、消费心理学的角度解析该群体包装设计色彩的相关因素,解析色彩知觉心理和消费心理特点,提出童年期儿童包装色彩设计策略。

Childhood children begin to have more right to make decision on buying thing, and color of packaging plays a significant rote in their buying decision making. Relevant factors of packaging color design were analyzed from both cognitive psychology and consumer psychology perspectives of the particular consumers group. The characteristics of color cognitive psychology and consumer psychology were explained and the strategy of packaging color design for childhood children was put forward.