人物符号在标志设计中的表现

Representation of Character Symbol in Logo Design

针对当今社会人的需求发生变化,从心理学和审美角度,分析了标志趣味化设计的意义,从易识别性和情感因素阐述了人物符号在标志设计中的应用特点及优势,通过国内外优秀标志和个人作品归纳出了四种人物符号在标志设计中的应用方法:文字借用法,几何图形法,笔墨线条法和剪影表现法。

The significance of funny logo design was analyzed from the perspectives of both psychology and esthetics, and according to the change of human needs in modern society. The application characteristics and advantages of character symbol in logo design were introduced from the aspects of legibility and emotionality. Through analysis of some excellent logo of the world and some personal woks, four methods to use character symbol in logo design were put forward, which are： take character elements, use geometric shapes, apply calligraphies and graphs, and adopt silhouette representation.