论包装造型的偏差设计方法

Deviation Design Method of Packaging Modeling

分析了偏差设计方法的概念和形成机制,探讨偏差设计在包装造型设计中的具体方法——不完美的格式塔和经典比例的偏离。通过对偏差设计方法在视觉、知觉、心理、思维和美学等多个角度的全面分析,发现现代包装造型设计中的思维误区,探索包装造型设计的新方法,有助于实现包装造型设计在实践和理论上的创新。

The conception and formation mechanism of deviation design method was analyzed. The specific method--imperfect Gestalt and deviation to classical proportion, in packaging modeling design was discussed analyzed from the aspects of visual perception, psychology, thinking, and aesthetics. The purpose was to look for misunderstandings in modern packaging modeling design, to explore new methods of packaging modeling design, and to inaugurate the theory and practice.