集群式供应链视角下的区域品牌持续成长策略研究

Research on Sustainable Development of Regional Brand from Cluster Supply Chain Perspective

区域品牌是区域信息的载体,区域间的市场竞争更多的体现为区域品牌的竞争。目前,我国区域品牌存在着很明显的地理地域差异,区域品牌的持续发展成为区域经济发展的一个重要课题。然而,国内外学者大多从供给的角度或产业竞争的角度来研究区域品牌,而从集群式供应链与区域品牌互动角度进行研究的文献却很少;特别是系统的探索区域品牌的内生机制及外延途径的研究微乎其微。因此,从集群式供应链角度研究区域品牌的可持续发展具有重要的现实意义。

Being the carrier of regional information, regional brands have intensively reflected regional competition which shares obvious geographical differences. Therefore, the sustainable development of regional band has been on the agenda of the regional economic research. However, many researches are conducted from the angle of supply or industrial competition, but seldom from the perspectives of cluster supply chain and regional brand interaetivity, and even rare exploration is made from the internal mechanism and external pass of regional brand. So it is of special significance to study the sustainable development of regional brand from cluster supply chain perspective.