惠州市星级饭店公关工作现状与对策

On Current Situation and Countermeasures of Public Relations of Star Hotels in Huizhou

饭店要在激烈的竞争环境中生存与发展,离不开公众的信任、支持与合作。公共关系就是通过大众认可的行为方式来开展双向信息交流,获取公众的信任和赞许,帮助饭店树立一个良好形象,从而营造一个有利于饭店长期发展的内外部环境。本文阐述了惠州市星级饭店的发展趋势,分析其公关工作现状及存在的问题,针对如何完善星级饭店的公关工作进行了探讨。

Hotels can not develop or survive the fierce competition without the trust, support and cooperation of the pubhc. Public relations carry out two-way exchange of information through the way that public recognized, win the trust and approval of the public and set a good image of the hotel in order to create an environment conducive to long-term development of the hotel in the external environment. This paper states the development trend of star hotels in Huizhou, analyzes the situation and the problems of public relations for star-rated hotels and discusses the way to improve their work on public relations.