浅析旅游危机管理策略——以云南省为例

Brief Analysis of the Strategy in Tourism Crisis Management——Taking Yunnan Province as a Case

旅游危机管理是旅游业发展中的重要问题,切实可行的旅游危机管理策略能促进一个地区旅游业从旅游危机中的快速恢复,保证旅游业的持续健康发展。文章阐述了不同诱因带来的旅游危机事件对旅游业的影响,从云南旅游危机管理现状出发,论述了旅游危机管理中存在的问题,最后提出了相应的危机管理对策。

Tourism crisis management in the development of tourism is an important issue, and the practical management mechanism of tourism crisis can promote the tourism to be rapidly recovered from the crisis in a region, and ensure sustainable and healthy development of the tourism industry. This paper discusses the different incentives to the tourism crisis, which influence the tourism industry. From the current situation of Yunnan tourism crisis management, this paper elaborates the problems which existed in the traveling crisis management and finally proposes the corresponding countermeasures to the tour crisis management.