营销渠道投机行为成因及分类

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摘要营销渠道中经常会产生投机行为,对渠道中的成员利益产生了很大的影响,这些投机行为各式各样,而且投机行为产生的原因也有很多种。本文将对营销渠道中的投机行为产生原因进行总结,并对各种投机行为进行分类。

作者李日晶

机构地区浙江大学管理学院

出处《现代商业》 2009年第27期55-55,共1页 Modern Business

关键词营销渠道投机行为

参考文献3

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现代商业

2009年第27期

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