摘要
长白山作为中国的十大名山,有着极其丰富的旅游资源。可是,长白山在进行其品牌推广上却没有收到预期的效果,知名度远不如其他名山。因此,对长白山旅游进行品牌定位和传播是至关重要的,这是最大限度使长白山在知名度上得到更显著的提高,进而实现和其旅游资源相称的品牌地位和价值的重要前提。
As one of China＇s top ten, Changbai Mountain has extremely rich tourist resources. However, the Changbai Mountain has not received the desired results in the promotion of its brand and its fame is far behind other mountains. Therefore, the positioning and communication of Changbai Mountain tourism brand is essential. This is an important prerequisite to maximize the significant improvement of Changbai Mountain, thus to achieve the brand status and value commensurating with its the tourism resources.
出处
《吉林省经济管理干部学院学报》
2009年第4期32-35,共4页
Journal of Jilin Province Economic Management Cadre College
关键词
长白山
品牌定位
品牌传播
Changbai Mountain
Brand positioning
Brand communication
