江苏沿江体育产业结构特征及其发展对策的研究

Research to Structural Features of Sports Industry along the Yangtze River in Jiangsu and Related Developmental Strategies

运用调查、数理分析和文献资料的研究方法,对南京、无锡、苏州、常州、镇江、扬州、泰州、南通沿江八市当前发展较为突出的体育用品业、体育彩票销售业、体育健身休闲业和体育竞赛表演业四个领域的发展现状与结构特征进行研究,结果表明:该区域体育产业发展总体较快,能基本代表江苏体育产业的发展水平;但其发展存在着管理体制不健全、发展进程不均衡、产业竞争力不强、法律法规不完善的问题;并提出了建立健全管理体制、实施发展扶持政策、打造知名产品品牌和加强立法监控的发展对策。

By means of documentary, mathematical analysis and investigation, the essay researches on the present and structural features of four outstanding fields, including Sports goods, Sports lottery, Sports fitting and leisure and Sports contesting among the riverside cities of Nanjing, Wuxi, Suzhou, Changzhou, Zhenjiang, Yangzhou, Taizhou and Nantong. Results show that development of sports industry of the region is fast and can represent the developmental level of Jiangsu sports industry. However the deficiencies like unhealthy management system, imbalanced developmental process, weak competitive power and imperfect laws and regulations still exist. Meanwhile related strategies are raised, including setting up healthy management system, carrying out assisting policy, building famous brands and strengthening legislative supervision and control .