公信力视角下的博客信息传播

Blog Information Transmission from the Perspective of Public Trust

从公信力视角审视博客信息在公信力方面具备的优势,如信息发布及时,使人们在第一时间获得重大事件的报道;没有体制内的限制,博客的舆论监督更加有力;同时分析博客信息传播过程中存在阻碍公信力打造的若干因素,如资源实力弱,发布信息随意性大;博客的点击率与博主个人利益相关,匿名消息,虚假信息影响博客的公信力。

This paper has analyzed the advantages of blog information in public trust from the perspective of public trust, such as, quick information publicizing, which makes the people obtain the report of important event at the first time, un-restrieted by system, which makes the public opinion supervision more powerful. In addition, the paper has also analyzed the factors harming pub- lic trust in blog information communication, such as, weak resource strength with big freedom to publicize information, and close connection between blog click rate and bloggers individual interest so that anonymous information and fictitious information will affect blogs public trust.