摘要
广告创意与设计教育是高校广告专业的核心教学内容。本文在分析广告创意与设计教育现状的基础上,对现有的教学模式进行了深入的思考,对广告创意与设计教育教学方法及其劣势做了详尽的分析,最后提出了本文的对策建议。
Advertising creative and design education is the core content of advertising courses. Based on the analysis of the current situation of advertising creative and design education, this paper has an in-depth thinking of the current teaching model. It also makes a full analysis on the teaching method and its disadvantage of advertising creative and design education. At last the paper has put forward some and suggestions
出处
《南京财经大学学报》
2009年第3期78-80,共3页
Journal of Nanjing University of Finance and Economics
关键词
广告创意与设计教育
教学模式
对策建议
Advertising creative and design education
Teaching model
Countermeasures and suggestions
