我国内地城市品牌发展诊断

China Inland City Brand Development Diagnosis

以"昆明天天是春天"的城市广告片为起点,我国内地城市在品牌建设和管理道路上行走了十年。期间,各大内地城市在品牌定位、品牌形象、品牌个性、品牌管理方面逐渐把握城市品牌的本质的同时,也由于误解与迷思而略显稚嫩。在资源和条件相当的基础上,城市品牌经营理念的差异更能决定城市品牌的最终实力,因而城市品牌经营理念的提升便成为我国内地城市品牌走向成功与成熟的必需。

China inland cities have been on the brand construction and management path for ten years since the urban advertising film of ＂Every day is spring in Kunming＂ was delivered. During the period, many inland cities got to know the nature of urban brand from brand localization, brand image, brand individuality and brand management aspects, but slightly immature because of misunderstanding and confusing. The urban brand management idea＇s difference can decide the urban brand the final strength, thus the promotion of urban brand management idea is necessary for inland city brand to move toward success and maturity.