摘要
实用医药市场营销技术是一门实践性很强的应用学科,本改革试图通过对医药市场营销工作过程的分析,采用项目课程教学,对传统的教学方法、教学手段、学生技能培养、考核方式上进行探索,增强医药营销学生的职业能力,从而更好地为医药企业服务。
Useful Medicine Marketing Skills is a practical discipline. This paper makes an analysis of the process of medicine marketing, project -based curriculum is adopted to reform the traditional teaching methods, students skills cultivation ,test means, which can improve the students＇ professional abilities for supplying better service for the pharmaceutical enterprises.
出处
《药学教育》
2009年第4期39-41,共3页
Pharmaceutical Education
关键词
工作过程
项目课程
医药市场营销技术
Work process
Project - based curriculum
Medicine Marketing Skills
