摘要
通过设计定量研究分析方案，根据调查结果，了解影响降压药在医院推广的相关因素，包括医生的处方行为和使用习惯；医生决策过程和驱动因素等，以期为我国国产品牌降压药品在北京地区医院的推广提出建议.
The essay consists of a well designed qantitative research, whicn provides a revealing insight intoevery factor affecting the pricing of drugs, the decision process of doctors as well as their incentwes, and the commercial behaviors, preference. Recommendations are given for antihypsive drug＇ s market promotion in hospitals in Beijing.
出处
《中国医药技术经济与管理》
2009年第8期32-42,共11页
China Pharmaceutical Technology Economics & Management
关键词
国产品牌降压药
北京地区市场
定量研究分析
营销策略
Antihypertensive Drugs with Domestic Brand
Pharmaceutical Market in Beijing
QuantitativeAnalysis
Marketing Strategy
