客车车身美术设计初探(上)

A Thought and Consideration over Art Design of the Bodywork of Buses and Coaches

引言 这是一个品牌营销的时代，如今客车产品的卖点已不再只仅仅局限于先进技术或者优质服务，部分客车企业开始将目光置于用户需求的细微之处，例如本文所要谈到的客车车身美术设计。

Today, the selling points of bus and coach product have been no longer limited to cutting-edge technologies and excellent services, some of manufacturers have begun focusing on some details of customer requirements. This article discussed briefly the issue of art design of bodywork of buses and coaches by taking public buses, tourism and road buses, and buses for exportation as examples.