商业银行增强投行业务核心竞争力的对策研究

Measures to Enhance the Core Competence of Investment Banking of Commercial Banks

商业银行发展投行业务不仅是防范经营风险、促进稳健经营的需要,也有利于培育核心竞争力,应对国际银行业竞争。我国商业银行投行业务近年来发展迅速,但过分依赖信贷资源,可持续发展面临较大风险。笔者认为,要实现商业银行投行业务可持续发展必须提升核心竞争力,而品牌是构成投行业务核心竞争力的核心因素,打造投行业务品牌的关键措施在于大力发展重组并购业务。商业银行开展重组并购业务具备客户、信息、资金及集成式服务等多种优势,通过重组并购业务打造卓越的投行业务品牌,有利于化解商业银行投行业务发展面临的风险,进而增强投行业务核心竞争力。

Developing Investment banking can satisfy the need of risk precaution and steady operation, as well as cultivate the core competence to face international competition. Although Chinese commercial banks＇ investment banking has been developing quickly in recent years, its sustainable development faces great uncertainty due to the over-reliance on credit resource. The paper argues that commercial banks must improve their core competence to achieve a sustainable development of investment banking. Brand is the core component of the competence of investment banking, and M＆A business plays a pivotal role in forging the brand. Commercial banks possess many advantages in M＆A business, such as customer information, funds and integrated service. Establishing brand reputation through M＆A business will decrease commercial bank＇s risk in developing investment banking and enhance its core competence.