职场Tweens的消费态度及相关因素差异性分析

Analysis of Consumption Attitudes of Career Tweens and Difference of the Related Factors

对职场Tweens的消费态度进行了研究,发现可将职场Tweens的消费态度分为炫耀型、变动型和理智型3种类型。分析了性别、文化程度等人口统计学变量对某一特定消费类型影响的差异程度,结果显示:不同性别的职场Tweens在炫耀型消费方面无显著差异,而在变动型消费和理智型消费方面有显著差异;不同文化程度的职场Tweens仅在炫耀型消费方面有显著差异;处于不同城市的职场Tweens也仅在炫耀型消费方面有显著差异。

This paper undertakes an exploratory research in the career Tweens＇ consumption attitudes, which are categorized into conspicuous attitude, changeable attitude and rational attitude. The impacts of the demographic variables on the consumption attitudes, such as gender and educational background are analyzed. The results show that： 1） career Tweens of different genders have no dif- ference in conspicuous consumption, but they have significant difference in changeable and rational consumption; 2） career Tweens of different educational backgrounds only have significant difference in conspicuous consumption; 3） career Tweens in different cities have significant difference in conspicuous consumption.