弥补全球运营模式的缺失

为了在环境差异巨大的市场获得良好的业绩,新兴市场的跨国公司必须构建一套适当的全球运营模式。在此过程中,它们要在充分发挥自己的软性能力的同时,将组织结构、流程与技术等硬性要素融入到自身的运营体系之中。

In order to achieve a better performance in different markets,multinationals in emerging markets should build an appropriate system for global operations.They need to fully display their soft power as well as hard elements like organizational structure,process and technology.