非常时期的价格策略

经济衰退改变了消费者的购买行为,企业也需要调整自己的价格策略。如果能够在改善内部定价流程的同时,根据外部市场环境的变化采取一些明智的价格措施,企业就能够抓住机会维持和增加利润,从而成功渡过危机。

In order to achieve a better performance in different markets,multinationals in emerging markets should build an appropriate system for global operations.They need to fully display their soft power as well as hard elements like organizational structure,process and technology.