关系对企业国际化进入模式战略选择的影响

Guanxi and Internationalization Entry Mode Strategic Choices

主要探讨关系对企业国际化进入模式的影响。环顾企业国际化进入模式的理论与研究,以关系为视角的探讨甚少。以中国企业为研究对象,在经营环境因素与内部资源特性因素之外加上关系因素为观点,提出一个较为契合中国企业情境的国际化进入模式理论模型。通过对110个企业决策者的问卷调查,实证分析结果发现:企业决策者的个人关系会影响企业的国际化进入模式。具体而言,企业决策者的个人关系会使企业以风险更高的模式进入国际市场,而企业关系则不会影响其国际化进入模式。

This article discusses the influence of guanxi on internationalization entry mode strategic choices Through a survey on 110 decision makers of various enterprises, the article finds that decision maker＇s individual guanxi would have influence on the internationalization entry mode of the enterprise. Basically, decision maker＇s individual guanxi would lead the enterprise tolerate higher risks when it decides to enter international markets. Nonetheless, enterprise guanxi has no influence on the internationalization entry mode of the enterprise.