期刊文献+

浅谈数字化环境下青海新闻电视业的成本控制

The Digital Environment of the Qinghai News Television Industry Cost Control
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摘要 对于很多电视台来说,数字化技术的出现既是机遇也是挑战.随着广电系统改革的深化,电视媒体正全面走向市场,通过有效的成本管理手段,全面降低经营成本,是电视产业经营的必然趋势.本文重点探讨了数字化环境下,青海省新闻电视行业加强成本管理控制的策略. For many television stations are concerned, the emergence of digital technology both opportunities and challenges. With the deepening of the reform of radio and television system, television media is conducting a comprehensive market - oriented, by means of effective cost management, lower operating costs, the TV industry is the inevitable trend of business. This article will focus on the digital environment, the television news industry in Qinghai Province to strengthen cost management control strategy.
作者 龙燕宁
出处 《青海师专学报》 2009年第5期89-92,共4页 Journal of Qinghai Junior Teachers' College
关键词 数字化 环境 新闻电视 成本控制 Digitized environment news television Cost control
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  • 1[2]周曼.识别"地球村"--大众传媒与CI战略[M].北京:中国经济出版社,1999:26.

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