基于SWOT分析法的青海省体育旅游产业发展研究

Research on Sports Tourism Industry of Qinghai Province Based on SWOT Analysis

本文借助当前市场分析研究和策略学中常用的SWOT分析法对青海省体育旅游产业发展的相关因素进行了系统分析.分析结果显示,青海省的体育旅游产业发展有自身的优势与机会,但同时也面临着不同的劣势和威胁.在分析结果的基础上,用SWOT分析战略矩阵表列出了青海省体育旅游的发展战略.

Based on SWOT analysis, which is one of the more common analytical method of market analysis research and strategy studies, the paper analyzed factors of the sports tourism industry of Qinghai Province, the analysis suggests that the sports tourism industry of Qinghai Province has its advantages and opportunities, meanwhile, it faces different disadvantages and threats. On this basis, the paper represented the strategy for sports tourism industry development of Qinghai Province in matrix form.