SUN公司中国服务器市场营销策略研究

Research on the Marketing Strategy of the SUN Company

SUN公司作为一家世界五百强企业,世界四大服务器厂商之一,通过在中国市场多年的努力,取得了一定的成绩。但是近年来,SUN公司在中国服务器市场的份额非但没有较大增长,排名还有所下滑。试图通过运用现代市场营销的理论和方法对中国服务器市场的现状发展趋势进行一些研究和探讨,设计出适应细分市场的市场营销策略,为SUN公司在中国服务器市场的加速发展提出一些思路。

The SUN , one of the Strongest 500 companies , is a provider of the servers. This company ＇ sales have been going down these years. This essay will explore the servers providers as well as their development trend based on the marketing theory and then design strategies adapted to the markets to provide some new thoughts for the SUN Company in China.