英语商务函电中的礼貌策略

Application of the Politeness Strategies in English Business Letter Writing

礼貌原则是会话理论的重要原则之一。在商务英语函电这种特殊的会话形式中，根据会话理论中的面子威胁理论和礼貌原则，选择恰当的礼貌策略和相应的语言手段，是建立良好的商务伙伴关系、促进交易成功和实现商业利益的重要基础。

The Politeness Principle is one of the important principles of conversation theories. To establish good business relationship and promote the materialization of trade and profits, it is important to choose, according to the theory of Face Threatening Acts and the Politeness Principle, proper strategies and the corresponding linguistic means in English business letters which is a special kind of conversation.