虚拟物流企业文化融合问题研究

Study on Cultural Fusion of Virtual Logistics Enterprise

随着经济全球化趋势的不断发展，物流企业在快速变化的经济环境中需要满足越来越多样化的客户需求和面对日益激烈的市场竞争。虚拟物流企业也越来越成为许多企业的现实选择。本文在首先分析了虚拟物流企业中文化差异与融合的特点，然后归纳了企业文化融合的模式，最后针对有效促进企业文化融合，给出了一些具体的建议供企业参考。

With the continuous development of economic globalization, logistics enterprises need to meet diversified customer demand and face up with increasingly fierce competition. The kind of organization appearance likes Virtual Logistics Enterprise is becoming the realistic choice for many enterprises. This paper first analyzes the Virtual Logistics Enterprises in the cultural differences and integration characteristics, and then summed up the Culture integration mode, and finally for the effective promotion of Culture integration, gives some specific recommendations for the Enterprise Reference at last.