基于全生命周期客户价值的客户细分研究

To Study on the Customers Segmenting Customer Value Based on the Full Life Cycle

在分析客户价值构成要素的基础上,构建一个全生命周期客户价值模型,并通过实际算例对该模型进行了验证。由此说明,全生命周期的客户价值的经营有利于企业的客户细分,而且优异的客户价值能够对客户满意和客户忠诚产生明显的提升作用,从而提升客户关系绩效,延长客户关系的时间。

Based on the analysis of the constituent elements of customer value based on the life cycle to build a model of customer value and, through a practical example to verify the model, which shows that the entire customer life cycle value of the business is conducive to small business customers points, and the excellent customer value obviously promotes the customers＇ satisfaction and loyalty, moreover, it strengthens the value correspondence relation and prolongs the span of the customer relationship.