双鹿:从上海小姐到乡村皇后

Twindeer: From Shanghai Lady to Rural Queen

七年前，陈泉苗果敢地以年30万元租下冰箱品牌双鹿，一个因停产被封存的上海老字号；同时，找到富有专业生产经验和优良设备，却深陷三角债泥潭难以维继的陕西宝鸡长岭冰箱厂，以不含折旧费的低价租下生产线、工人及销售团队。就这样，陈苗泉草船借箭，以最少代价和最短时间，通过轻资产方式，迅速跳出赤膊相争的一二级冰箱战壕，踏上了农村三四级市场的“蓝海”之路。

Twindeer,who keeps concentrating on rural market for more than ten years, has accumulated many advantages and experience. But at present, the Government's 'home appliances to the countryside' policy paves the way for the refrigerator manufacturers to enter the rural road. If not fully speed to heart, Twindeer’s advantages are likely to be naught. In 2005, Twindeer acquired another Shanghai refrigerator brands Shang Ling to expand market share. At the same time, it hires a large consulting firm to assistant to their plan for the future market development and marketing strategies. Also, Twindeer expands its sale and technical teams, refurbishes the promotions. Chen Miaochun says: 'Now we are applying for Shanghai famous trademark, and striving to become China's most outstanding brands of civilians in five years. The company is actively contacting to be listed because public financing is essential to enhance the credibility of the brand.' According to the statistics, Shanghai had a total of 156 famous brands inside and outside in the planned economy era, and now 1 / 3 have disappeared, and the remaining 2 / 3 of are struggling to survive. Look forward to the future more Shanghai original brands rebirth as the same as Twindeer’s Nirvana.