工业设计与中国制造的突围

Industrial Design: China-made Shortcuts

头顶全球加工制造中心桂冠的“中国制造”曾经风光无限，然而，在人力和原材料成本上升、国际金融环境恶化、贸易保护主义抬头等多重不利因素面前，处于全球产业链低端的“中国制造”也面临着发展瓶颈。因此，依靠创新实现从“中国制造”向“中国创造”的软着陆成为热议的话题。

research and development. At the same time, for consumers, they can see Midea’s products in different periods have been updated and the problems of the past are all right to be solved in new products.Ingeneral , although the awareness of industrial design of Chinese enterprises is being gradually improved, industrial design's role in business marketing can not separated In the product planning stage through the product life cycle management, Midea effectively promote the escalation of the product design step by step rather than promoting all the features in one period of time. Such a strategy of gradient running at different stages with different functions of differentiated products wins Midea with more market share, and also more time for with strengthening management of industrial design. It is not to say that industrial designers manage the company but entrepreneurs manage industrial design to pay more attention to industrial design collaboration within the enterprise, dynamic developmental. Through the combination between industrial design and marketing strategy, products’ competitive advantages can be enlarged to some extend.