编辑做足营销课是打造畅销书的关键

Marketing Consciousness——Key of the Bestseller Production

要打造畅销书,责任编辑需要将营销意识贯穿于选题论证申报、组稿及审稿加工、发稿、装帧设计和销售等各个环节。每一环节的营销策划对图书产品是否能够畅销都至关重要。

To produce a bestseller, it is important for editors to have consciousness of marketing through the process of acquisition, production, design, and distribution.