摘要
分析中国图书出版产业规模状况以及图书出版单位扩张规模的市场行为特征,利用前10家图书出版单位的相关数据分析2004—2006年图书出版产业总收益的影响因子,发现资产规模对总收益的影响明显,但是通过对收益规模弹性系数的分析,发现图书出版产业规模经济性不强。
In this paper, we analyze the scale status and the performance to enlarge the scale of the book publishing enterprises in China. We estimate the impact factors for the total revenue of the Chinese book publishing industry based on data from 2004 to 2006 including the top-ten book publishing enterprises in China. We find that assets scale is the impact factor. However, the scale economy effect is not significant.
出处
《出版科学》
CSSCI
2009年第5期41-46,共6页
Publishing Journal
关键词
图书出版
规模经济
实证分析
Book publishing industry
Scale economy effect
Empiric analysis
