摘要
浅阅读已经成为当前时代文化的一个突出表征。强调基于深度阅读的图书出版,既是时代阅读表征背后的纠谬行为,也是出版主体推动企业发展的主动选择。本文针对基于深度阅读的图书出版探讨了具体操作策略。
Light reading has become one of the prominent characteristics of current reading culture. Advocacy of book publishing oriented to deep reading is not only a need for the correction and adjustment of this reading taste; it should become the conscious choice of the publishing house as well for the sake of its own development. This paper discusses some specific operating strategies for book publishing aiming at deep reading.
出处
《出版科学》
CSSCI
2009年第5期56-60,46,共6页
Publishing Journal
关键词
深度阅读
浅阅读
品牌
策略
Deep reading
Light reading
Brand
Strategies
