摘要
勾勒美国军事期刊《海军陆战队员》从起步、繁荣到平稳发展的三个阶段,并对它在内容、发行量、读者、广告和品牌经营五个方面的特点进行论述。
The article describes the three growth stages of the American military magazine Leatherneck starting from scratch to flourish to steadily-developing time. Then it discusses the characteristics of the magazine from five aspects, i.e. its content, circulation, readership, advertisement and brand management.
出处
《出版科学》
CSSCI
2009年第5期88-91,共4页
Publishing Journal
基金
"外国军队后勤期刊研究(2009-2010)"的中期成果之一
