岳麓山景区解说牌示现状与改进研究

Research into the Present Situation and Improvement of the Interpretation Brand of Yuelu Mountain

解说牌示是旅游景区解说服务中最基本、应用最广的一类设施。岳麓山景区目前的解说牌示具有一定的有效性,但仍存在缺乏专业统一的规划、解说设计不够规范、设置不够完善、解说主体定位不明确等问题。为提高解说系统的有效性,岳麓山景区经营管理者应当在提高对旅游解说系统认识的基础上,对解说系统进行统一专业规划、定期管理和维护,同时规范解说牌示设计、完善设置、加强解说受众分析。

Interpretation brand is the most extensive application among interpretation services. The interpretation brands of Yuelu Mountain Scenic Spots currently have some effectiveness, but there are still many establishment problems：lack of professional reunification of the area planning, lack of standardized design, imperfect establishment, and obscure interpretation subject. To improve the effectiveness of it, managers of Yuelu Mountain should deepen the understanding of tourism interpretation system, have a unified professional planning, regular management and maintenance, standard design ,perfect settings, and strengthen the commentarv audience analvsis.