地方戏进入文化旅游市场的论证及模式构想——以桂林三戏为例

The Demonstration and Pattern Concepts of Local Operas to Enter the Market of Cultural Tourism——The Thinking of Guilin Three Operas to Enter the Market of Cultural Tourism

地方戏是中国重要的非物质文化遗产,是文化旅游的重要构件。桂剧、彩调、广西文场是产生于桂林的三大地方戏,浓缩了桂北的风土人情,是桂林文化的缩影。三戏进入桂林旅游市场是桂林文化旅游的重要内容,一方面可以提升桂林旅游的档次、质量和境界;另一方面可对三戏进行保存、保护,开发利用,使其以旅游为窗口,向世界传播。对其文化价值及其进入旅游市场的意义进行论证,对其进入旅游市场的方式提出初步的模式构想,希冀为地方戏进入旅游市场的一般情况提供一份例证。

Local opera is an important Non--material culture heritage and an important component of cultural tourism. Gui Opera, Cai diao and Guangxi Wen Chang （in this paper they are referred to as the ＂three--play＂） are the three major local operas which had come into being in Guilin, with more than 200 years of history, bearing thousands of years of Chinese traditional culture, the essence of ancient Chinese operas, the folk songs and ditties in the southern area to the Changjing River, and the folk music in the northern part of Guangxi accumulated, concentrating the customs in northern Guangxi. They make the epitome of culture in Guilin. It is an important aspect of cultural tourism in Guilin that three operas enter the Guilin tourism market. On the one hand it can enhance the level of Guilin tourism, improve its quality and bring it into a new realm, on the other hand, it can preserve, protect, exploit and make use of the three operas. It can also take tourism as the window to take the three operas into the world. In this paper, three operas are used as an example and their cultural values and their significance to enter the tourism market are demonstrated and its tentative pattern concepts of its way to enter the tourism market are put forward. We hope that this paper for the local opera to enter the tourism market can provide a general example of the situation.