企业营销系统实施体系化授权的意义、现状及对策

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摘要在体系化授权理论框架以及营销系统授权与营销绩效关系模型相关研究基础上,指出在企业营销系统实施体系化授权具有提升营销绩效的现实意义。进一步依据实证调研数据对我国企业营销系统授权的现状和问题进行了揭示,最终基于理论框架、关系模型以及现状和问题,提出了实施授权的具体对策建议。

作者景涛陈丹

机构地区吉林大学管理学院

出处《社会科学家》 CSSCI 北大核心 2009年第8期62-65,共4页 Social Scientist

关键词授权体系化授权营销系统授权

参考文献10

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社会科学家

2009年第8期

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