会展业服务外包发展模式研究及前景展望

Development Model and Prospect on Outsourcing Service of MICE

会展业属于现代服务业的范畴,随着会展业的市场化发展与成熟,服务外包在会展业中的应用将更为广泛。本文通过回顾服务外包理论、分析会展业外部环境和内部要素,创建了会展业服务外包的动力系统,并在国内外会展业服务外包实践基础上,提出了几类主要的会展服务外包模式。同时,对我国未来会展业服务外包的发展方向提出了前景展望与对策建议。

MICE （Meeting, Incentive, Conference, Exhibition） is one of the modem service industry. With the development of the market, the outsourcing service in MICE will be more extensive. In this paper, a power system on outsourcing service is created based on the review of service outsoureing theory and analysis external environment and internal elements of MICE. Some development models are also put forward according to the practices as well as the prospects of Chinese MICE＇s development in the future.