陕西省不同区域体育产业发展模式研究

Research on Sports Industry Development Model in Different Regions of Shaanxi Province

为了陕西省体育产业的健康、可持续发展,运用文献资料调研、社会学调查等研究方法,得出陕西省不同区域体育主体产业中体育健身娱乐业蓬勃发展,体育教育培训业来势迅猛,运动竞赛表演业市场火爆;体育相关产业中体育用品业初具规模,并成为西北地区主要的体育用品集散地;体育外围产业中体育新闻、广告、赞助悄然起步,体育彩票销售形势喜人;体育本体产业不同区域差距明显,西安市一枝独秀。提出陕南地区以体育健身休闲娱乐业作为主导产业;关中地区以运动竞赛表演业、体育健身休闲娱乐业、体育彩票业作为多重主导产业;陕北地区以体育健身娱乐休闲业和体育彩票业作为双重主导产业。并依此制订了陕南地区"绿色体育产业"发展模式、关中地区"多元化品牌体育产业"发展模式及陕北地区"红色体育产业"发展模式。

In order to make health and sustainable development of sports industry in Shaanxi province, this paper, using the literature review and sociology, drawn out that the sports enter tainment industry is flourishing, sports education and training industry develops very fast, sports performance market is very hot and sports related industries in the sporting goods industry begun to take shape and become the main north-west distribution of sporting goods. Sports news peripherals industry, advertising, sponsorship quietly started selling sports lottery gratifying situation, sports body obvious gap between industries in different regions, thriving in Xi ＇ an. In this paper, for the sub region in southern Shaanxi sports as a leading leisure and en tertainment industry, sports performance industry, sports fitness leisure and entertainment and sports lottery industry in Guanzhong area is as a leading multi-industry. Sports fitness and sports recreation and leisure industry lottery industry in Shanbei area are as a double leading industry. Based on it, the developing model of green sports industry in southern Shaanxi, diversified brand sports industry in Guanzhong area and red sports industry in Shanbei area is made.