态度结构一致性及其对态度和行为的影响

Attitude Structural Consistency and Its Effect on Attitude and Behavior

态度结构一致性指态度的情感或认知成分与总体态度的一致程度以及态度的情感与认知成分两者间的一致程度。本文介绍了结构一致性的界定和操作方法,回顾了结构一致性对态度和行为的影响,包括其在态度形成中的作用以及对态度可获得性和态度-行为关系的影响。同时指出未来研究应关注各种结构一致性的交互,将结构一致性研究推广到群体水平,并进一步应用于社会预警研究。

Attitude structural consistency which is a dimension of attitude strength has typically been defined as the extent to which one aspect of individual＇s attitude is consistent with either his or her overall attitude toward the object or the other aspect of the attitude. The three types of structural consistency are （a） evaluative-affective consistency （EAC）, （b） evaluative-cognitive consistency （ECC）, and （c） affective-cognitive consistency （ACC）. The present article introduced the manipulation and the measurement of structural consistency, and the previous researches about the effect of structural consistency on attitude formation, attitude accessibility and attitude-behavior relation. Furthermore, we pointed out that the future researches should focus on the interactions of three types of structural consistency and the effect of structural consistency on group attitude-behavior relation in social monitoring.