摘要
战略联盟是企业之间合作竞争的主要形式,是企业强化竞争优势的重要手段,作者就战略联盟形成的7个因素构造了战略联盟决策因素体系,并运用粗糙集和层次分析两种模糊分析方法建立了战略联盟决策模型,通过实例证明了模糊分析的方法在战略联盟决策中的可行性.
Strategic alliances are the main forms of cooperation and competition between enterprises,and an important means to strengthen the competitive advantage. In this paper, the decision-making factors system of strategic alliance is consist of seven factors, with which strategic alliance formation. We use two fuzzy analysis methods rough sets and AHP to establish decision-making model of strategic alliances. The conclusion proved that fuzzy analysis in the use of the decision-making of strategic alliances is feasible.
出处
《陕西科技大学学报（自然科学版）》
2009年第4期155-158,共4页
Journal of Shaanxi University of Science & Technology
