探析中小企业品牌营销之路

AN ANALYSIS OF THE BRAND MARKETING OF SMALL AND MEDIUM-SIZED ENTERPRISES

中小企业在活跃城乡经济、满足社会需要、增加就业、开发新产品、促进我国国民经济发展等方面发挥着重要的作用.促进中小企业发展,是社会经济可持续发展的必然选择,而实施品牌营销则是提高中小企业竞争力的有效路径.作者分析了我国企业品牌营销中存在的问题,提出中小企业的品牌要求得生存和发展,就必须强化品牌意识、加强品牌营销、增强品牌竞争力.

Small and medium-sized enterprises play an important role in booming the local economy, meeting the social demands, increasing employment, developing new products and even promoting national economy. Hence for the sake of social sustainable development, it is a necessity to develop them. And brand marketing is an effective way for the enhancement of their competitive capability. Therefore, in view of the problems of the brand marketing, the paper holds that it is a must to strengthen brand marketing sense and the competitive capability of their brand so that small and medium-sized enterprises may have a better development.