摘要
广告行业的繁荣,使得广告业成为当今社会炙手可热的行业之一,各地高校争相开办广告类专业或开设广告学课程.作者分析了目前高校广告学课程教学的现状,指出高校广告学课程教学中存在的不合理因素,并提出了改革建议,旨在适应市场经济发展的需要,创建具有特色的广告学课程教学新模式.
With the glory of advertisement industry, the advertisement has experienced its supreme arrogance and ranked as one of the most popular industries for which many colleges and universities launch advertisement specialty or advertisement course. Present status of advertisement teaching in domestic colleges and universities was analyzed. On the other hand, existing problems and corresponding innovation suggestions were given. It was suggested that a distinctive mode for advertisement teaching be established to meet the need of market economy development.
出处
《陕西科技大学学报（自然科学版）》
2009年第4期184-186,共3页
Journal of Shaanxi University of Science & Technology
关键词
广告学课程
教学模式
改革
advertisement course
teaching mode
innovation
