“新媒体”对开展思想政治工作的影响及面临的问题

Studies on the Impact and Problem of New Medium over the Ideological and Political Work

大众传媒时代,新媒体不断产生,新的传播手段层出不穷。把新媒体应用到开展思想政治工作上来,更是一种创新性的尝试,为传统思想政治工作提供了新的平台、注入了新的活力。总结近年来新媒体对开展思想政治工作的影响,可以用"多"、"快"、"频"、"合"、"变"五个字来概括。同时,运用新媒体开展思想政治工作还面临着一些新情况、新问题。

Mass media times, the new medium come into being unceasingly and new propagation means continue appearance. Applying new masses medium to the ideological and political work is one kind of innovative trial, which provided new platform and added energy for tradition ideological and political work.. Coming the impact of new mass medium over the ideological and political work carrying out in recent years, we can summarizing it as ＂many＂, ＂quick＂, ＂frequent＂, ＂joint＂ and ＂changing＂ five characters. At the same time, Applying new mass medium to the ideological and political work being confronted with some new condition and new problem.