浙江“天生全球化”企业分析

The Analysis on "Inborn Globalization" Phenomenon in Enterprises of Zhejiang Province

面对世界经济全球化和市场一体化,"天生全球化"企业应运而生并引起了广泛的研究兴趣。本文主要在国外天生全球化研究的基础上,以浙江天生全球化企业为例,从企业家精神、利基市场、国际管理背景和企业网络等四个方面探讨其形成原因,同时针对目前存在的创业家缺乏、管理能力不足和产业分布不合理等问题提出了相应的对策,对浙江天生全球化的理论研究和企业实践有一定的借鉴意义。

Under the background of globalization, ＂inborn globalization＂ enterprises arouse intensive interest. The paper, on the basis of international study of ＂inborn globalization＂, introduces some enterprises of that kind in Zhejiang province in the respects of entrepreneur spirit, niche market. international management background and enterprise net. Meanwhile, the paper puts forward counter-measures for lack of both entrepreneurs and management and for unreasonable industrial distribution, which have referential significance for ＂inbornglobalization＂ enterprises in Zhejiang province.