现代政府应对危机事件公关策略浅探

Public Relations Strategies of Modern Governments Facing Crises

世界各国政府都会面临各种管理危机,如战争、突发灾难事件、公共卫生危机等。面对危机,要采取有效的应对策略和公关手段处理危机事件,政府在这期间所起的作用就显得尤为重要。现代政府面临的危机事件具有突发性、紧迫性和不确定性的特点。积极建立有效的危机公关应对机制,充分发挥媒体沟通传播效能,全面加强社会公众危机公关意识,完善国际危机公关应对网络,这些公关策略都具有至关重要的意义。

Every government in the world may meet various management crises, such wars, sudden disasters and sanitation crises, etc. In dealing with the crises with effective strategies and means of public relations, the role of governments is very important. The crises modern governments are facing are characteristic of suddenness, emergency and uncertainty. It is very important to build the public relations strategies, such as active establishment of coping mechanism, application of the communication of media, strengthening of the public relations sense of public crises and improvement of the coping network.