数字时代电子媒介人的崛起与出版新视界

The Rise of Cyber-mediators and New Horizons of Publication in the Digital Age

在数字时代或媒介化社会中,网络构成了新的社会形态,越来越多的人被众多电子媒介信息所浸没,成为媒介化社会电子网络节点的新人类。以知识的生产、加工、传递、散播和消费为核心的出版产业链和产业生态因之也呈现全新的图景,传统出版观念受到严峻挑战。虽然跨媒介转移出版、全媒体出版、媒介融合、跨媒介创新等新的理论思考和实践探索已取得成果,但正在发生和即将发生在"出版"名下的一些重要现象和发展趋势并未得到恰当的理论阐释。人们囿于固有观念和传统视野的局限,对发生在出版领域的变革认识不足,导致传统出版业处在解体的前夜而不自知。随着媒介化社会的发育成熟和电子媒介人的大量涌现,信息传播和知识生产领域的传统分工格局已被打破,每一个人都在一定程度上扮演着"编辑"的角色,这对编辑素养和角色定位的研究提出了新挑战。

Today, society has entered the digital age and turned media-based. The internet constitutes a new social formation. More and more people are becoming new-type human beings, who are the joints of the electronic network in the media-based society, using a large number of electronic media, releasing information at any time, and being submerged by the electronic media. The connotation and extension of publication have changed tremendously. The publishing industrial chain and industrial e- cology are taking on a new look, bound by inherent concepts and limitations of the traditional view, understanding of innovations in the publication area is insufficient. With a series of revolutionary changes in the media-based society, the editorial role remains to be reconstructed. Furthermore, with the advent of the media-based society and emerging of numerous cyber-mediators, the traditional pattern of labor division in the areas of information dissemination and knowledge production has been broken.